Ever read the book "Fahrenheit 451" by Ray Bradbury? I read it again a couple times a few months back. In it, society is continually bombarded by mindless, brightly colored, loud commercial "entertainment". Not that I think there's anything wrong with profitting off the follow-the-herd mentality of the masses, but I find myself less and less able to stand it. The radio, magazines, television, the internet - loud, brightly colored mainstream entertainment for the masses. Reading that book, you can laugh at how Guy's wife is so absorbed by the White Clown and her living room "family", and gasp in horror as Guy's capture is broadcast (and edited) to every home. Then you'll sit there with your Cosmo and your Starbucks mocha latte, discussing how how great it is that the fat girl won "American Idol". Why should you care about the most moisturizing lip gloss or how you can get your cell phone to ring "Smooth Criminal"? Why is that important to you?